In our strategy to build economic empowerment in the hood, our base foundation is building out the communication framework. The communication framework consist of media and marketing business models and workflows such as IPTV, digital signage, magazines, display advertising and lights and effects. Creating a communication framework is critical for Black business as the biggest problem for Black business is not having a way to get the word out about their business to consumers.
In our research studying other cultures one of the things that sticks out like a sore thumb, well let me give some examples. When I was traveling in Latin America, I went to this club and the sistas were dressing like J.Lo and trying to look like J.Lo. Jennifer Lopez is making some crazy money, more money than Jamie Foxx who was calling her “J-Ho” back in the days. A few weeks ago, I was at Lenox mall and ran into this Eastern European chick who looked exactly like Kim Kardashian with the Armenian face and thickness and long hair. There are plenty of sistas out there trying to look like her and buying her products and she is making money too.
Now, let’s look at these butt models that appeared in King Magazine – what the heck are they doing special and what kind of money they ain’t making? Showing up at a party for an appearance fee? But here is the funny part – these butt models show up at a party and you see women coming out supporting them and these butt models still haven’t got the clue! The moral of the story here and what I’m trying to drive home is sistas need to stop the butt modeling game and start targeting women as their market demographic.
J.Lo and Kim Kardashian supposed to be the it girl with a booty, right? But these two ladies ain’t making money off broke ass brothas who like looking at ass – they making their millions targeting women as their customer base. So sistas better get a damn clue that this butt modeling and video vixen and dudes making horny comments in the comment section ain’t the business or where the money is at. The money is creating a brand image and promoting it to women who got money and will spend a lot of money on that brand.
All a broke dude is going to do is buy King Magazine which probably paid a butt model only $5,000 for the photo shoot and broke dude send it to his boy in prison to jerk off on. A sista will buy branded lipstick, eyeliner, jeans, shirt, blush, perfume, music, clutch bag, several fashion magazines, hair pins, falsies, show up to take pictures at an paid appearance, buy the book and all that other ish from a sista promoting her body and physique as a marketing tool.
And because of that fact alone, that is why me and the 30 Rotten Dissidents is hell-bent on destroying this broke ass butt modeling game and moving the sistas towards self-branding towards their own gender. The question cats are probably asking right now is what is our stake in these butt models and why are we even interested in this? The reason is because we see plenty of opportunities and potential in the branding industry for these models to thrive in hood-based retailing and marketing.
We realize these sistas should stop being butt models and start being branded and have products to sell in the hood among all of the large metropolitan areas and in cities. They can appear in advertising on digital signage promoting products and get paid for it. They can open a pop-up store featuring their own branded items or make an appearance at a store carrying their branded items in a hood somewhere. They can run their own fashion and beauty mini-shows for IPTV while promoting their products. These sistas got a lot of real money and opportunities in front of them instead of some $5,000 butt modeling crap.
But most important, we need to realize in the Black community we can be more profitable if we become positive. That negative stuff is bigots throwing money at negative people to show a negative image of us. You explain to me how the hell Jennifer Lopez got a music video with 600 million views – she didn’t make that kind of numbers being ratchet and negative – she got there creating a song that has global reach and promoting her own global brand. We going to get the message out to Black people all this self-hate negative crap going in Boule Black media ain’t the business and ain’t the real money. The real money is when Black people start promoting positive and uplifting things.
Show me the person who says negative sells and I will show you someone who don’t know what the fuck they talking about. Good looking sistas do not need to be self-degrading butt models and will make more money, a hell of a lot more money being positive and targeting sistas by branding. We already know that and our goal is to get as many butt model sistas out of that game and move them into being brands that can help other businesses as well as create their own ventures to stack paper.
We already identified business models and opportunities for sistas and the next article on this topic will break those business models down.