Stick a Fork in Self-Hate Black Rappers and Black Radio Stations Playing that Ish – They Are Done.

The 2013 data is official and doesn’t lie – the demise of self-hate Black radio and self-hate rap music is sinking rapidly and going down fast. The IFPI Digital Music Report for 2013 showed that music revenue increased for the first time since 1999. There are some interesting data from this report but the most interesting of all is the glaring in-your-face fact that the whole self-hate rap music scene was nothing more than a bottom barrel scraping failure since inception in 2000. Let me just go there before we go any further – yes, Black music went from Lauryn Hill in 1999 to straight self-hate rap music that started with the so-called self-deprecating “Dirty South” artists in early 2000s and degenerated further from there. However, Black radio especially Cathy Hughes of Radio One, especially Cathy Hughes - instead of investing and encouraging positive Black music such as the neo-soul artists like Anthony Hamilton, Kem, Case, India Aire, etc., these morons in the Black radio and Black media chased after the self-hate moronic rap artists who were being promoted as coons for the wider mainstream audience. In addition, Black media and Black music and these Black radio stations had no strategy, absolutely zero strategy to deal with global changes in the music industry and instead, dug their heels in and kept rotating negative self-hate Black rappers talking about women in a demeaning sexualized manner and shooting and fantasized violence towards other Black people. They thought if they hired some non-funny comedians to crack jokes all the time, that would keep the wheels greased. Well the sh*t didn’t hit the fan - it flew right on Black radio and the Black media industry and the data is damning at best. Okay, I’m getting ahead of myself, let’s recalibrate and get back to the report. Back to the report, here is the most interesting data to come from the report: In 2012, 2.3 billion single track downloads were sold worldwide, an increase of 8% on the previous year. Digital album sales rose 17% on 2011 with 207 million digital albums sold. Digital album sales grew at more than twice the pace of single track downloads. In order words, singles which were phased out around 1999 are now the biggest driver of recorded music sales. 2.3 billion singles being download versus 207 million albums? Well, that is a no brainer that promoting music singles is probably what next generation music labels should be considered. I always believe that it is more important to license hit singles rather than sign artists to multi-year years and try to recoup from them. Now let’s look at the top selling digital singles: What do you notice about all three digital singles above? The correct answer is these are all non-USA artists imitating and repackaging classic Western music styles. Carly from Canada doing the California teen beat sound, Goetye from Australia doing the Sting UK sound and PSY from Korea doing the Eurodance sound and all of these sounds are pretty much from previous decades. Now are you guys beginning to realize a pattern here and let me give you a hint – it is similar to the steampunk and Victorian global fashion scene. These music styles are anachronistic in nature, going back decades and taking compositions and modernizing them with a twist and here is the thing – these were global music styles that many foreigners identified with Western culture. So these artists are selling and repackaging styles that already been around the world from decades of Police/Sting tours and making money instantly. No more need to develop an artist, go anachronistic and this is what you brothas and sistas getting into the music industry have to understand in terms of what is working for current trends. This is a gigantic opportunity for brothas and sistas to start their own next generation music labels that can sell records globally and be realistic about the global market. Real talk, f*ck all that ignorant self-hate rapping crap because that nonsense is dead and gone – the emerging nations don’t want to hear that sh*t. The emerging nations like positive music with positive vibes and will pay premium money and show up in 40,000 to 50,000 even to hear some singles performed. Now look at these highlights from the report: - At least 8 of the top 20 global music markets are expected to see growth in 2013, including Australia, Brazil, Canada, Japan, Mexico, Norway and Sweden. - Globalization is opening up new markets with many countries such as Kenya, Sri Lanka and Vietnam opening their first licensed music services in 2012. This is really and very sickening in terms of profit potential for brothas and sistas who want to enter the music scene with a digital music label. You create a label and sign deals with all these distribution services worldwide to stream/download your global artists – man, that sounds like some real money right there. This is a serious opportunity for brothas and sistas to look into and start researching and chasing. Now let’s go back to the negative self-hate rap artists – all the data I’m seeing and trending is these self-hate rapping clowns guys are going downhill fast and they know it. That is why these self-hate rappers are desperate and trying to get a hook in the next Katy Perry video and ish. See, Cathy Hughes can’t change her self-hate Black radio programming to accommodate the emerging global scene and crap like Radio One boxed themselves into the negative Black radio genre, they are f*cked and stucked like two dogs. Real talk, the data is real and already proven what is an overall trend of how the global emerging world is wiping out all of the gains, if there were gains of Black people promoting a self-hate culture for the past 20 years. Yall brothas and sistas better act like a rat jumping off that sinking ship and swim off to better shores – just watch out for the sharks.

10 thoughts on “Stick a Fork in Self-Hate Black Rappers and Black Radio Stations Playing that Ish – They Are Done.

  1. Brotha Ed, this reminds me of black brothas & sistas during my time in the military in Germany. Many of whom, who left the states and created their own stardom musically. During time of house and techno music, I was surprised the # of successful artists were Americans. They were the smart ones for sure because they realized what Europeans love to dance to and they’re very loyal more than Americans in my opinion.

    One American rapper that comes to mind is Flo Rida, he has definitely found him a niche with many Euro hits collaborating with other artists. He can bypass the USA & still make a very good living globally. Most black radio stations have become a sad case for real negative music they promote. You’re right about people paying premium for positive music. I’d pay $$$ for an India Arie, ATCQ, or Sade over Kanye or Jay Z any day.

  2. to the author you are a little off in your time being 2000 when things went down the drain, please remember during the mid 90’s the Fugees with Lauryn Hill were an exception not a rule in that days black music. by then we were already into the gin and juice g’s up hoes down era/error in popular black music to say it began in 2000 would be inaccurate, by 1999 we were already in the stripper club mentality era/error when it came to rap music because alot of mainstreamed video’s had to have a stripper in them. Please also keep in mind during the 90’s radio for black folk music radio that is became a split playlist, that meant a station for the young and a station for the old that has really created a split within the black community in itself, what the powers that be hope is that 1 more generational cycle it won’t matter because both would of by then been weaned on the mindless boogie! there is a reason why black american popular music has been getting sick since the dawning of the 90’s it’s that now those that boogied to it in the 90’s have awakened from it, but that next generational cycle won’t. It’s always good to chronicle history you get a better time lime that way, speaking of chronic as in “The chronic album” many feel that helped put us at the point we have been in with black music, I’m suprised popular black music in america had it’s all time period between late 1982 thru 2005 because since the business of recorded music in amerca, black music has always had a peak and valley period sense the inception of the recording industry the last 75 to 80 years, but there is a reason today why black music is considered marginal in amerca, and that’s because black folk have been conditioned to feel there will always be a new innovator to come along from the community and create, but not when today’s music and radio buiness culture say’s other wise. “We don’t control our own.” To the author you are right black have to create independently black american music has always had a history as an independent to begin with, but please remember these so called new emerging nations as you call them, they are not new, global today only means nations that in the past that weren’t able to feast on the profit like what we used to call first world nations, other than that I commend you on your study and look forward to reading more from you!

    1. In all due respect, you sound like someone who never been to an “emerging country” or didn’t bother to read any real research and never worked in the music industry. In addition, this article is based off a music industry whitepaper, not opinion and what someone want to convince others to believe on conjecture.

      You did nothing but type a lot about “to the author” and your first line was meant to be a challenge. Normally, I would just deleted this uneducated blabber as we about facts and research to progress the Black community, not some jive ass talking that was presented above.

      So I’m just going to say, please the next time you post here, drop the male ego thing and don’t try to call out anybody as wrong or “off with their timeline” and just state your position brotha but never try to argue with someone if you haven’t been nowhere, haven’t research anywhere either – sometimes, just listen and learn instead of argue and hope a friendship will come out of later – we respect facts around here, everything else is uncivilized.

  3. I’m suprised popular black music in america had it’s all time period between late 1982 thru 2005

    wrong wrong wrong this guy must be young who wrote this try 1966 to 1986

    1. This satchseven tries to be smart but obviously couldn’t go deep enough – 1982 was the emergence of self-hate music, not 1966 – I wish some people actually know something before making a comment about something.

  4. Hey ED I am a 27 year old dance music hip hop artist from Chicago and your articles have been so inspiring to me because I’ve been making positive music for the longest and I’ve been making dance music for the longest what you’ve been saying is so true. I grew up loving such artist like Heavy D, Big Daddy Kane, Michael Jackson, Prince, MC Hammer, and etc…I’m trying to make my mark in the game and wanted to know if you could review my new single called “Work It” here’s the link https://www.youtube.com/watch?v=ll34eyEsHWU&index=2&list=UUiy-r9ERtPTy1XYLZi7Y2yw

    I also have my website attached to this comment. I stumbled upon this website looking for publications to review my music and have fell in love with your articles. You touch on bases that need to be heard across the board. I support you 100%

    1. Tredeg, your track is great. Let me explain to everybody the biggest tip out there. Do not go around asking people to review your works, just put it out there and keep putting it out there. Your fans and people who patronize will let you know if they support you by showing up at your gigs and buying your recorded works.

      You don’t need to explain your background, don’t need to be in industry magazines, just show up at gigs and get your shot to rock a crowd and get a following and keep putting out tracks and gigs. If anybody read this blog or know this blog, I don’t seek people permission to review my articles and don’t care what they think – I’m putting it out there. As you see over time, some articles are sticky and popular and I have developed my zone over time.

      Thanks for your support and just keep doing you and put out works..

  5. Thank you Ed and I comprehend exactly what your saying. You just gave me a push I needed. I’ve been looking to take my music to the next level and this whole time the next level is within my own grasp by just keep hitting the stage and let my music speak for itself. I honor and appreciate your response plus feed back and I look forward to keep watching and reading your really great articles.

  6. This satchseven tries to be smart but obviously couldn’t go deep enough – 1982 was the emergence of self-hate music, not 1966 – I wish some people actually know something before making a comment about something.

    hmmm i got over 1500 12inch house music/club singles over 150 cd’s, tons of dj mixes and hours of mp3’s all pre 1990 music and was clubbing hard 5 days a week from 1978-1982 i know what the clubs and black radio was playing in 1982.plus i was around when james brown was putting out his stuff in the 60’s.i can go toe to toe with most folks on black music from 1970-1989.1989 is when the music went to hell on black radio and i stopped buying major label records.

    1. Nice how you bring yourself around again and on what topics. You seem to be very web-based in your discussion and claims and will leave it at that.

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