The 2013 data is official and doesn’t lie – the demise of self-hate Black radio and self-hate rap music is sinking rapidly and going down fast. The IFPI Digital Music Report for 2013 showed that music revenue increased for the first time since 1999. There are some interesting data from this report but the most interesting of all is the glaring in-your-face fact that the whole self-hate rap music scene was nothing more than a bottom barrel scraping failure since inception in 2000.
Let me just go there before we go any further – yes, Black music went from Lauryn Hill in 1999 to straight self-hate rap music that started with the so-called self-deprecating “Dirty South” artists in early 2000s and degenerated further from there. However, Black radio especially Cathy Hughes of Radio One, especially Cathy Hughes – instead of investing and encouraging positive Black music such as the neo-soul artists like Anthony Hamilton, Kem, Case, India Aire, etc., these morons in the Black radio and Black media chased after the self-hate moronic rap artists who were being promoted as coons for the wider mainstream audience.
In addition, Black media and Black music and these Black radio stations had no strategy, absolutely zero strategy to deal with global changes in the music industry and instead, dug their heels in and kept rotating negative self-hate Black rappers talking about women in a demeaning sexualized manner and shooting and fantasized violence towards other Black people. They thought if they hired some non-funny comedians to crack jokes all the time, that would keep the wheels greased. Well the sh*t didn’t hit the fan – it flew right on Black radio and the Black media industry and the data is damning at best. Okay, I’m getting ahead of myself, let’s recalibrate and get back to the report.
Back to the report, here is the most interesting data to come from the report:
In 2012, 2.3 billion single track downloads were sold worldwide, an increase of 8% on the previous year. Digital album sales rose 17% on 2011 with 207 million digital albums sold. Digital album sales grew at more than twice the pace of single track downloads.
In order words, singles which were phased out around 1999 are now the biggest driver of recorded music sales. 2.3 billion singles being download versus 207 million albums? Well, that is a no brainer that promoting music singles is probably what next generation music labels should be considered. I always believe that it is more important to license hit singles rather than sign artists to multi-year years and try to recoup from them.
Now let’s look at the top selling digital singles:
What do you notice about all three digital singles above? The correct answer is these are all non-USA artists imitating and repackaging classic Western music styles. Carly from Canada doing the California teen beat sound, Goetye from Australia doing the Sting UK sound and PSY from Korea doing the Eurodance sound and all of these sounds are pretty much from previous decades. Now are you guys beginning to realize a pattern here and let me give you a hint – it is similar to the steampunk and Victorian global fashion scene.
These music styles are anachronistic in nature, going back decades and taking compositions and modernizing them with a twist and here is the thing – these were global music styles that many foreigners identified with Western culture. So these artists are selling and repackaging styles that already been around the world from decades of Police/Sting tours and making money instantly. No more need to develop an artist, go anachronistic and this is what you brothas and sistas getting into the music industry have to understand in terms of what is working for current trends.
This is a gigantic opportunity for brothas and sistas to start their own next generation music labels that can sell records globally and be realistic about the global market. Real talk, f*ck all that ignorant self-hate rapping crap because that nonsense is dead and gone – the emerging nations don’t want to hear that sh*t. The emerging nations like positive music with positive vibes and will pay premium money and show up in 40,000 to 50,000 even to hear some singles performed.
Now look at these highlights from the report:
- At least 8 of the top 20 global music markets are expected to see growth in 2013, including Australia, Brazil, Canada, Japan, Mexico, Norway and Sweden.
- Globalization is opening up new markets with many countries such as Kenya, Sri Lanka and Vietnam opening their first licensed music services in 2012.
This is really and very sickening in terms of profit potential for brothas and sistas who want to enter the music scene with a digital music label. You create a label and sign deals with all these distribution services worldwide to stream/download your global artists – man, that sounds like some real money right there. This is a serious opportunity for brothas and sistas to look into and start researching and chasing.
Now let’s go back to the negative self-hate rap artists – all the data I’m seeing and trending is these self-hate rapping clowns guys are going downhill fast and they know it. That is why these self-hate rappers are desperate and trying to get a hook in the next Katy Perry video and ish. See, Cathy Hughes can’t change her self-hate Black radio programming to accommodate the emerging global scene and crap like Radio One boxed themselves into the negative Black radio genre, they are f*cked and stucked like two dogs.
Real talk, the data is real and already proven what is an overall trend of how the global emerging world is wiping out all of the gains, if there were gains of Black people promoting a self-hate culture for the past 20 years. Yall brothas and sistas better act like a rat jumping off that sinking ship and swim off to better shores – just watch out for the sharks.