When I write these blogs for brothas and sistas, I put in a lot of research and thought into the topic at hand. Some of the articles I write, I get so hyped up I think brothas and sistas are going to pick up and run with the information I put out there. But more often than not, after the article is published, I would get little to no response and be sitting there puzzled staring at candles wondering what the heck just happened? The 2nd most slept-on article in Dream and Hustle history was our coverage of the Groupon concept store in Hong Kong. There is no way in hell anybody should have appreciated any article on this blog more than the Groupon concept store article I wrote. The business model behind Groupon concept store in Hong Kong is the cheapest, most effective and scalable business model anybody wanting to be a digital lifestyle entrepreneur could have taken up. I’m going to ask at this time for people to go back and re-read the article. The link is: http://dreamandhustle.com/2013/04/analysis-of-the-groupon-concept-store-for-brothas-and-sistas/ Now, go read the article and don’t come back here until you do. I put in a lot of work and remember staying up late at night and ignoring my girlfriend phone calls writing that article for you guys – this is real talk. I cannot believe for the life of me that you guys would ignore that Groupon concept store article and just did whatever the hell you did for the rest of your day. What did you do after reading the article the first time? Did you go back to that crazy job you working at? Did you go play a video game on your PS3 or Nintendo DS? Did you go to the club and try to ball like a playa, huh? How can you read that Groupon concept store article and then slept like that – what the...man! This business model is just a place for people commuting home from work or during their lunch break go pick up tickets, certificates, coupons, gift items that were a deal! That is why in the video there is a huge line outside and only 10 in at a time! People love to say I’m stopping by to pick up some coupons for dinner out tonight or I’m going to get a spa package for $40 that was regularly priced at $80 and go with their friends to get that deal! This is a reward model like a cupcake shop where you go treat yourself to something nice after a long day or hard week. The deal seeker find a deal online at your “coupon site” and they come to your central location in a high rise building downtown in a high density environment and pick up their tickets or items. The local businesses see value in this store you setup and they pay to list their coupons and offers on your web and send the material to the store for the deal seeker to pick up. All you do is print out papers with coupon barcodes on them or you have printed prepaid cards and other stuff to pass out. You charge for placement and you display advertisement on the jumbo screens. Noticed they had tablets so people can come in and find deals on the web site and make an order right there – that is a shopping model. And here is the most frustrating part – you would not had to pay the inventory and showroom taxes like other retailers and you don’t have to pay high rent because most downtown spaces are now extremely cheap due to the awful market. You could have set this up in Dallas, Houston, Atlanta, Chicago, Los Angeles, Seattle, Washington DC, Miami and I can keep going and going to other countries and so on. Every research me and the 3rd Strategic Institute read showed that 50% to 60% of m-commerce activity by customers is looking for coupons/discounts or wanting to find coupons/discounts. Using digital coupons is the way to go for smaller merchant who cannot afford advertising campaigns because it uses a loss lead tactic and word of mouth about the coupon/deal to drive new customers to their small business. And let me stress again – everything you saw in that store, you could have bought the store fixtures from a used fixture shop, could get cheap old flat panel TVs at pawn shops around your area, and just get laser printers to print off the coupons and hosted the whole coupon web site on a $5/month GoDaddy web site. Really? Come on now, how did yall slept so hard on that article? Read it again!