This article is present a revised and improved process to how we will focus on creating and delivering our projects. I presented our new process in the annual meeting with my crew and highlighted the lessons learned from our last project and some of the ongoing projects with Swagg-Scientific. So what I’m talking about is information for the brothas and sistas to review to see how we can go about creating and delivering solutions on the projects we have announced. Now before I get started, I wanted to make some additional points about the project. The first point is I’m recruiting industry experts to help us along the way to serve as mentors and oversight, especially with the urban dance music project and the sista personification project and these relationships are confidential at this time. So don’t think it is just me making up stuff when you come to the comment section trying to claim I don’t know what I’m talking about. The second thing is we may create external web sites outside of Dream and Hustle to support some aspects of the project and that will be discussed in detail within the project. I divided the process into 7 phases and maybe when I got time to write an e-book, I will call it 7 steps to the hustle or something like that. The steps are project definition, brainstorming, strategy development, solution approach, product development, marketing campaign and launch. Let me explain because this is how the projects will be documented on Dream and Hustle. Phase 1: Project Definition We will define the project goal, how we intend to make it happen and the benefit and value. By doing this upfront, you pretty much know what you are getting into. The goal here is to try your best to create a realistic and reachable goal and everybody on the same page. Phase 2: Brainstorming This is where we pull out the post-it notes and start writing down thoughts and suggestions and place them on a wall to start the storyboarding experience. I always set a minimum of 40 minutes I have to stay in the innovation lab and do not leave until 40 minutes later and think of as much as I can. To be honest, I can have at least 50-100 post-it notes on the wall. Then from the post-it notes, I open up the mind mapping software Freemind on the large flat panel monitor and begin organizing each thought written on the post-it note into a mind-map. This is where I begin to see a picture of the organization and the solution. I also get to analyze where most of the thoughts in my last session may have been too focused in one area and not the other and have to spend another 40 minutes focusing on areas that I have missed. You can analyze the mind map to see you have 30 nodes under one category but only 5 nodes under another category – you need to add more nodes to that one with 5 and decide if this is your weakness on the project and find help/assistance if needed. Phase 3: Strategy Development Basically, this is doing the research on the technology, the tools needed for the job, the plan of attack and what are going to be my challenges and opportunities. I have three strategies that I focus on which are the technology strategy, the marketing strategy and the growth strategy. The technology strategy is to determine what technology will be used and if I can do it. For example, for the UDM radio broadcast, can I create a mobile app that can stream Bluetooth? If not, can I find a third-party component to implement this feature? The marketing strategy is how I will market the project to the real world and will outline all of the possible ways from concept leaks to the media, demonstrations on YouTube and brand awareness through commercials and advertisements. Growth strategy is what we plan to do with the project after launch. Do I sell it, transfer it or keep it as a cash cow portfolio? Phase 4: Solution Approach In this phase, I focus on developing the solution to making the project become reality. I create formal features and requirements of those features. Define all of the entities and players of the project and create a system architecture document. This is basically all of the blue prints to the solution. What I’m doing in this phase is creating the instructions to outsource the work or divide the work among my crew to start the development. I have to create timeline and schedule and also identify an internal date when I’m expected to be code complete or solution complete. Phase 5: Product Development This is the actual coding and development. The first thing my crew will work on is the user interface and we will create a full working copy of the user interface first. The reason why is to be able to demo the user interface for video demonstrations and live demonstrations of what we have upcoming so people can see. Once we have the UI working, the next step is creating the business rules and database behind the scenes and this is pretty much easy once we got the UI. In the past, I made the mistake of creating the database layer and business layer first and will not do it that way again. The problem was the database layer and business layer was boring and by the time I’m finish with those layers, I was so bored and fed up with all the mundane coding that the UI was always quickly put together and then I found issues with the UI that made me go back and have to change business rules and database stuff which made things more complicated. So let me recap, the user interface is the first thing to be built, then once we got that stabilized, then we focus on all the technical code and database stuff later. After coding, then focus on quality assurance testing. What frustrate me at corporate jobs is no one take quality assurance seriously and use that phase to try to attack and find faults. What’s funny is the top firms I worked at in the world, they use quality assurance as a learning lesson and not a way to attack others and you learn a lot about things to avoid the next time around or identify issues that need extra attention. What you don’t want to happen is you think you all perfect then launch the product and your customer find bugs and errors – that’s not good. So I do testing until we get to an acceptable level where we can deliver the product. Phase 6: Marketing Campaign This is a new phase being positioned here because of our lesson learned. After we done quality assurance and only until me and the team is 100% certain the solution works and bulletproof, then I will announce a release date no shorter than 10 weeks and will use those 10 weeks dedicated to marketing and marketing only. In the past, marketing was not taking seriously as being technology-focused and I’m just going to have the product already ready to launch and then we start promoting the hell out of it for 10 weeks to raise up the awareness level to be widely adopted. We will focus on demonstration marketing where we show some features and explain the benefits and have video. Then we will focus hard on mass awareness marketing through event planning. Phase 7: Launch From now on, all of our launches are going to be big deals and we will use our social influence here in Atlanta to launch innovation for brothas and sistas worldwide and we will do it big. I will throw events and parties around each and every product launch including Swagg-Scientific and the 3rd Strategic Institute projects like the UDM, crowdfunded discounting and solution framework for sistas. We are not launching quietly anymore and going to put it all in people faces and let them know we about it. In our launches, the goal is to move customers into the sales cycle process and start making transactions. What makes me laugh is when I see Black people launch tech companies or media companies, they got pictures of them smiling like they doing a portrait instead of launching a global empire. When I launch, we will be focused on the product and what steps are necessary to use the product or service and get customers into the sales cycle process to make transactions happen. Moving Forward So now that you know our approach to how we plan to implement the solutions, we hope you try to incorporate and apply our method to your hustle. We will outline all of the projects with each phase above and document as we presented here. So this is how we do it and look forward to getting these projects from concept to reality.