The Truth and Tribulation of Blogging While Being Black

blogging As a seasoned blogging person of color, I want to take time out to talk to other minority bloggers out there about how to manage themselves while trying to promote and publish a blog. I’m going to be frank with you upfront – blogging to a Black audience is dangerous and can lead to serious depression and worse. Many of you are talking about one blogger who recently committed suicide, I know at least four Black bloggers who committed suicide over the several years I been doing Dream and Hustle. So in this article, I want to be very frank and upfront and prepare brothas and sistas about how to go about this blogging stuff and not get caught up emotionally. As someone who regularly communicate with other bloggers on the back channels and yeah, I hear the same thing from other Black bloggers I used to complain about here on Dream and Hustle. The going theme is Black people want to consume content that focus on entertainment, gossip, drama or inspiration but will go mute when confronted with content that shows or teach or describe how to make Black life better. And many bloggers agree with me about the BS excuses Black people be giving talking about they just lurking in the background or whatever and why they don’t interact on content that is designed to help brothas and sistas. Many brothas and sistas who are blogging to a Black audience do find it painful when they put their heart and soul into a blog and put out information only to receive zero comments or just a listening Black audience that won’t interact. This is a very common complaint I hear among other Black bloggers and some of them take it very personal as a sign of rejection. But the biggest danger is Black identity blogging where someone tries to blog about a Black issue and realize as much as they are advocating an issue, they get zero response and participation. With that said, here is my message to Black bloggers out there trying to find a voice and find an audience with their voice. The first and most important advice I can give is blog for yourself, not others. I do not write Dream and Hustle caring what someone else think and yall should recognized that about me from day one. I write this blog for my own enjoyment to put out information that others may find valuable. I don’t publish stuff to be instantly popular – if you look over at my top postings, you will notice that my most popular postings did not get popular until months after I originally publish them. Now what’s funny is I can go back and read a blog entry I wrote four months ago and I’m busting out laughing not realizing I wrote that stuff. I remember I wrote a unpublished rhyme scene in a short story about a brotha going to Tokyo where the brotha brags while rhyming in how he flips her over, hit it from the back like Rover (woof!) while holding his hands up in the air to form a diamond like Hova....I be just putting out anything when I be writing and then I come back reading these old articles and can’t believe I wrote that stuff and be straight up laughing out loud. I still haven’t read 100% of my old articles and if someone post something up from them I will probably laugh knowing I said that but don’t remember but that is how I felt when I wrote it. But at the same time, I know I did research on some of my own business models and I go back to my old articles and take my own notes from what I previously wrote myself. See, Dream and Hustle is a big data dump for me and something I can personally go back to and read how I felt, how crazy I think, how things were back then and how I thought about it and it helps me grow and connect with who I am as a person. I don’t give a damn what cats say about me or my content. I do like to interact with cats on topics but as a blogger, I’m writing this stuff for me first and other cats can love it or leave it, real talk. Yall really don’t know how enjoyable and liberating this blogging stuff can be – talking about cats, sh*tting on cats you don’t like, flirting with chicks you do like, dissing the Boule and liberals, talking about good products and hating on crappy products, dissing other people and their punk viewpoints and calling out cats on their BS, sharing knowledge I found or researching information for reference for anybody to take. All of that has entertainment value to me and this is how I blog and how I recommend Black bloggers publish their information. Don’t be trying to be popular and get an audience, focus on using your blog as a form of self-therapy. The problem I see with other Black bloggers is they try to be cornball and that is where they go wrong. Blogging is a media channel and if you want to get into this media channel you can do it two ways. You can try to do this media game like CNN where you just cornball and dry and trying to be factual but you going to get tired of what you doing. And most of you brothas and sistas get depressed because you don’t want to shut down your blog because of your ego and you keep the site up hoping you can outlast Dream and Hustle – yeah, go ahead and try. Or you can be like Rupert Murdoch of News Corp and Fox News and publish stories with a slant and personal bias, stick it to other people and offend the living crap out of them. Be unapologetic and be proud of yourself and everybody out there is full of crap if they don’t share your viewpoint and you carry that unbashful bias into your blog through your article. You don’t have to be gimmick, just be an asshole to everybody else and be true to yourself and let it all out and let it all go. You don’t think those cats at Twitchy, Smoking Gun, Drudge, Gawker, Vice and others are not enjoying themselves? They love what they doing and you got to do this blog thing in a way that you love doing it too. Black identity blogging is dangerous because there is no real “Blackness” except in fake media portrayals. Don’t be falling for that Ebony and Black Enterprise angle that is a failure Black identity model that refuse to die a natural death. You can talk that Black and proud ish but the truth is, Black people are everyday people and that means you focus on everyday things with Black people. The majority of people I know who get depressed are those who tries to focus on things like Black relationship, Black women self-esteem, Black men being real men and other silly noble causes that are blue sky scenarios. Just go ahead and do you and that other stuff will come out. So let me wrap up what I’m saying to fellow Black bloggers out there. I’m providing a real warning as a veteran blogger that many Black bloggers become clinically depressed from failing to captivate a Black audience while blogging or doing YouTube self-publishing as they take it as personal rejection when the truth is, Black people in general ain’t sh*t because they want to watch Scandal or Kevin Hart over reading something productive to their own lives. Ain’t nothing me and you can do about making Black people want to do the right thing and sometimes, you just have to build an Ark like Noah and watch these dumb cats drown while you float to the top because you paid attention to the weather forecast. What you should be doing is what I done with Dream and Hustle and I told you cats this a long time ago. I made a data dump and repository of information I can come back to and reuse the content I wrote as white papers, e-books as the Dream and Hustle e-book is being wrapped up. I got a nice story called War and Hustle about a guy who joined the US Army after high school, married his high school sweetheart. But he was tasked with a special mission to go worldwide and personally eliminate threats on President Obama kill list while the sista set up a self-checkout market operation on military bases serving fruits and vegetables with EagleCash obsoleting the coin-operated salty snacks vending machines. The ending when they meet President Obama and Michelle Obama is hilarious. But most important, I use my blog on a personal level to go back and read some of the stuff I wrote and I be like “did I actually write that?!” or “damn that was awkward!” or “wow, this is some good stuff!” and it helps me realize how much I grew and let out information and internal stuff. So real talk, I want more Black bloggers out there thinking like me and to do yourself while blogging but create a data repository that not only you can package and sell later, but you can look back at your life and realize how much stuff you had to offer and put out there.

4 thoughts on “The Truth and Tribulation of Blogging While Being Black

  1. Refreshing post. Been thinking about blogging and I think you’ve got it right. I can see myself getting consumed trying to validate my posts through participation and feedback.

  2. Fresh perspective and totally on point. It is easy to get discouraged. I am working on a oral history project called the school18project.com that highlights the community that I grew up in.I strive to not get too attached to the info I put out because many times our people are slow to respond. I know what I offer is first rate and will probably later be a book. This is great advice because many of us take the rejection from our people personal when in most cases it is not. Keep progressing bro!

  3. Word.Bloggers not going to get every black persons attention. So don’t worry about them. But the ones who get it will get it.

  4. I am obsessed with this piece of advice Ed. I’m currently about to launch a blog related to sourcing true Remy virgin hair, exposing the lies frequently regurgitated in the industry… The only part that gave me pause was my “voice” so to speak. Finding that balance between keeping it real yet being true to yourself is difficult as hell. This piece pretty much solidified my direction. I’ll remain true to myself and ignore the naysayers that are sure to come. Thanks Ed!

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