Wearable technology is predicted to grow pretty aggressively once a solid business case is established. Because the wearable technology is maturing into a global phenomenon projected to selling billions of devices, it is important for African-American technology entrepreneurs to research and implement solutions based on our experience and background. In this article, we are going to discuss smartwatch technology to the brothas and sistas and look at possible solutions in the enterprise market. Smartwatch Technology Features There are two types of smartwatches on the current market and these are Bluetooth-based watches and OS-based watches. The Bluetooth-based watches are similar to the Bluetooth system in newer model cars where it does functions like alert you of a call, review your contact list and enable a call or hang up a call. The OS-based watches are scaled down version of mobile OS platforms like Apple iOS or Google Android or Microsoft Windows and designed to run small apps and have a communication stack to send data back and forth. Both type of smartwatches primarily rely on personal-range Bluetooth communication where the mobile device drives the communication to the smartwatch and the smartwatch relay back short data transmissions back to the mobile device. Now the difference between the two types of smartwatches are obvious – the Bluetooth smartwatch you will not be able to create apps for or customize while the OS-based smartwatch you can create apps and customize. So with that said, African-Americans can look at the Bluetooth-only smartwatches and create a custom design fashion accessory that can be flashed in Taiwan or China with the leather stitched by the top leather craftsmen in Mexico and sold throughout Asia, Latin America, Africa and Caribbean cruise ship tourist trap destinations. For OS-based smartwatches, African-Americans can also look at creating custom wristbands and face covers and sell exclusively in higher end markets that can afford $250-$350 smartwatches. Current Uses of a Smartwatch Smartwatches are marketed as a consumer device but the current problem is most features of a smartwatch are already available in current critical mass devices. So let’s talk about the current features that are being touted by smartwatch manufacturers. Health/Wellness. These are heart rate monitors, pedometers and activity trackers. There are already standalone devices on the market with longer battery life and market maturity like Polar that already serve the market well. Phone Connectivity. These are features such as looking up contacts on your mobile device, taking a call and hanging up a call or voice recognition. These are redundant features already found on Bluetooth headsets and Bluetooth car systems that users already interfacing with. Information Lookup. I guess you turn to these smartwatches to look up data when your phone sending/receiving data to your smartwatch is in your pocket or purse and has a bigger screen, huh? Yeah, that sound stupid. Time/Schedule Management. This is where your watch notify you of an event or task that you had entered in your mobile device but once again, you have your mobile device nearby on your person. Music Player. Why would you play music on your smartwatch with other devices out there on the market like Bluetooth speakers or your LG Bluetooth headphone set? Social Notifications. This is where you are notified that a Facebook friend responded to a comment you made several days ago. Yeah, this is a real selling proposition here as a smartwatch feature. Payment Transactions. Apple is touting their payment features on their watch but they threw NFC in the stack which will suck battery life and heat up the watch. And once again, your phone is there with NFC so why have it on the watch? So as you see, smart watches have some really crappy redundant features that does not bring anything new to the table. This means that the so-called "tech talent" in Silicon Valley don’t know much about making and creating solutions for wearable smartwatch technology and they fail to realize smartwatches are an urban-orientated product. So that means that urban brothas and sistas should step in and we should look at creating a real use case for smartwatches from our background. We brothas and sistas grew up in the 1980s with Casio calculator watches and Pac-man watches with the little joystick on it and we always had bought cool electronic watches and sported them. So we African-Americans have a lot we can bring to the table with our background and experience to create smartwatch solutions. The Black Nerd Propaganda Conspiracy Silicon Valley is actively engaged in a propaganda campaign to market us African-Americans as consumers of technology instead of innovators of technology. Then you have some characters like Vivek Wadhwa and Robert Scoble trying to tokenize mediocre blacks to feature them in tech magazines acting like they pick and choose what black person in technology should rise to the top. And you also have these media outlets like Fast Company and Huffington Post and others also in the game of picking and choosing “black people that white people like” in the technology game instead of brothas and sistas for their skills and talent to contribute to the industry. You see in media like Black Enterprise, the Grio and all that other crap like the Root where they want to portray us African-Americans as being in the digital divide and talk about how minorities are underrepresented in Silicon Valley. I mean, what black person you know want to move to Silicon Valley? Cats are moving to Atlanta and Research Triangle and DMV area to do technology work as well as New York. See, the truth is that you are seeing a propaganda campaign to portray us African-Americans as victims so some cornball like Angela Benton and NewMe can claim they helping an “underrepresented” population get VC funding and theGrio want to keep acting like we at the bottom struggling to come up in this technology game. The truth is, brothas and sistas has always been in the technology game since the very beginning and we got real talent in the technology industry. Brothas and sistas work in real corporations doing real enterprise work while tech socialite Angela Benton run her mouth on those Boule blogs pretending like she got tech talent or connections. So with that said, don’t you believe that black nerd consumer propaganda crap that Silicon Valley is trying to put out about us brothas and sistas in this technology game. I been in this game for over 20 years and back in 1996, I was probably Michael Arrington only interested response to his AOL keyword knockoff operation he was running. Sit back and notice how hard these morons try to avoid someone like me and pretend so hard I don’t exist. That’s how these Silicon Valley bigots operate – talk as if we African-Americans are hapless victims with nothing to contribute and then try to ignore and not acknowledge the real brothas and sistas out there in this technology game who are doing things. Well it’s hard for these Silicon Valley bigots to ignore us African-Americans as we make our moves in places like China and emerging African markets like Ghana. It’s going to be hard for these Silicon Valley morons, their tech blogs and their token sellouts try to pretend I don’t exist, a Chicago West Side brotha who not only have the respect of African-American people but cats around the world. And we brothas and sistas are collaborating on the Global Urban Collective on Facebook which is growing, these fake black nerds cannot claim we are not on top of this technology. So with that said, let’s discuss how we African-Americans are going to address creating solutions for smartwatches to have a viable use case and create market opportunity. Creating an Enterprise Smartwatch Solution Looking at the solutions we provided on Dream and Hustle, we can look at several technologies that we can reuse on smartwatch devices to create solutions. For example, instead of embedded NFC in the watch you can just have a micro RFID chip you slide inside the wristband part to make contactless payments. Or produce a QR code on the smartwatch screen while the hand is placed in a tunnel-like device with a camera inside reading the QR code displayed. Instead of pairing with a mobile phone Bluetooth you can use PC-based Bluetooth USB dongle and software that can run programs and transmit data back and forth. So think outside of the box and look at the technology stack and how you can leverage it for enterprise solutions. With that said, how African-Americans want to approach smartwatch solutions is to look at how our people work and you will find out the way most African-Americans have worked over the years and the type of jobs we worked are plenty of solutions. And not only that, we African-Americans will discover other emerging markets are full of people doing the same kind of jobs we do in urban areas and that is how you find critical mass solutions for smartwatches. If you look at urban-based business, a lot of people are working on their feet and using things like 2-way radios to communicate information. And other workers are just communicating to each other. Obviously there are inefficiencies in these types of business and what you can do as an African-American is create an enterprise solution that leverage smartwatches to send data back and forth to various smartwatches and check on status. That is your solutions and let’s look at a case study. For African-Americans to create solutions for ourselves, we must learn to look worldwide for successful patterns and practices we can adopt and apply to our hoods. Let’s look at what Japan Airlines is doing with their smartwatch pilot testing program. Japan Airlines is running a pilot test where their flight attendants are given smartwatch to receive messages and notifications of boarding information and commuter train arrival and use iBeacon to track the location of their attendants to make sure there is no overlapping and reassign resources if needed. Once again, African-Americans learned patterns and practices from Japan that we can apply as enterprise technology solutions. Now you see why I skip right over Silicon Valley in my flights and go straight to Asia to discover solutions that may work for us. Brothas and sistas should realize Japan Airlines was simply testing the ability to send data back and forth about their workers who are on their feet most of the time through the smartwatch. The iBeacons were used to relay back location checkpoints and who is assigned to the checkpoint and this is the enterprise solution we brothas and sistas can adopt for our hoods and export as an enterprise solution worldwide in urban markets. Implementing the Enterprise Smartwatch Solution Brothas and sistas can use the same technique of sending messages to a smartwatch but instead of using Bluetooth Light Energy (BLE) beacons, can use RFID chips or RFID sticks embedded on the smartwatch that can be scanned like an employee badge. So when you look at the architecture, you send messages to the smart watch for the employee to read and the employee scan the RFID chip embedded on their smartwatch to notify of their location or “check-in” and that should be enough for you to realize the kind of solution you want to create. What you are basically creating is a message queue service and a RFID check-in service. The technical architecture I would pursue is the Enterprise Service Bus that accept messages from different existing systems and can send these messages to the smartwatch notification stack for the employee to review. I wonder if it is possible to simulate SMS messages sent via Bluetooth through a PC program to use cheaper smartwatches that check SMS messages versus the more expensive OS-based smartwatches that cost hundreds of dollars. So what technology entrepreneurial brothas and sistas want to do is think of environments where brothas and sistas are on their feet and need data to do their job but also need use of their hands. This is the kind of background experience brothas and sistas have living and growing up in urban environments and that is how we can leverage our background. There is a controller sending messages to the smartwatch for the employee to read and the employee check in at a location or station. Hood Enterprise Business Models for Smartwatches So you now understand as an African-American technology entrepreneur to create an ESB platform for your enterprise smartwatch solution allowing people working on their feet to get information while in motion. So if you look around the potential business models in our hoods, you will see all of the opportunities for smartwatch solutions. Parking Valet. A runner can receive on their smartwatch a list what cars to fetch and the park location number to retrieve and bring to the front. A customer can put in a request while they are getting ready to leave to fetch their car and pay for parking over their mobile phone and be notified when their car is ready for pickup. Nightclub/Bar. A server can receive on their smartwatch what drinks to bring to what table and review requests by VIP tables. The people at the club can order drinks by their table number and make requests at the VIP to bring cigarettes or buy the sexy people at the other table a round of drinks to get their attention. Customer can also track the progress of their drink in real time like a UPS tracking seeing when the drink was ordered, poured, ready for delivery and in transit and delivered which would be nice to watch on a mobile device in real-time while sitting in a club. Hotel Staff. The cleaning staff can receive on their smartwatch a list of rooms to clean in real-time to prioritize which rooms need to be ready first instead of just going room-to-room. A customer can make special requests from their mobile phone or remote control and a floor staff can receive it in real-time and deliver for tips. Hair Stylist. A hair stylist or barber can receive on their smartwatch a list of clients names to work on while the front desk control who get to see the next barber. A customer can book an appointment with a certain barber or stylist and add their name to the list and receive notification of how it will take before they get their hair done and be alerted when they are up next. Retail Store Fulfillment. Someone in the backroom can receive on their smart watch a message from the sales floor to retrieve an item that is in a locked caged or someone should retrieve a pair of size 9 shoes and bring it out to the sales associate. The sales associate does not have to go back and retrieve the shoes and can spend that time upselling the customer to buy shoe laces, shoe sprays and socks. Strip Club. A stripper can receive on their smartwatch a list of clients to go dance for and when to get on the pole. A customer can choose what dancer they want and prepay on the tablet on the lounge chair and only provide cash tips. This will be a big solution and win for the black strip clubs inefficiencies going on at the moment. Medical Clinic. A medical clinic worker can receive on their smartwatch patients who are waiting and bring them to a room to be seen by a physician. The physician can receive on their smartwatch a list of patients to see and what room to go to next. A nurse or a specialist can receive on their smartwatch where to go draw blood next. So as you see in these models, you created improved productivity and efficiencies in many hood business models that benefit African-American employees and operations. In almost all of the examples above, increase revenue will be realize by having a queue of customers to handle and while customers wait, they can shop in the local community spreading economic growth in a local community. How Brothas and Sistas Should Move Forward African-Americans need to realize that we have experience and background to bring to the table as solutions for the global economy. Do not let punk dorks and bigots in Silicon Valley and token black nerds pretending they smart in technology portray our people by who they like and don’t like when it comes to African-Americans and technology. We have plenty of skilled brothas and sistas and the problem is Silicon Valley and tech media are running around trying to find “black people that white people like” versus looking for skilled talent that can bring true innovation to the forefront. Learn to look globally for patterns and practices that we can adopt for our hoods and learn to look at areas that are similar to African-American communities which is going to be your Asian metropolitan areas, not some suburb with a Wal-Mart and Home Depot with parking lots filled with gas-guzzling SUVs. The smartwatch can be used as an enterprise solution for urban workers dealing with high density traffic for better logistics, more productivity and more revenue for the business as a result. And once African-Americans create enterprise smartwatch solutions in our urban areas, then brothas and sistas can export these business models by partnering with a firm in China or going to other urban markets and launch a global empire. You don’t need Silicon Valley or a write-up in a tech media blog to launch your technology empire and expand globally. Do not confuse these cornball black techies who want to be seen all up in the media with real professional technology African-Americans who are putting in work every day in the technology industry making things happen. The smartwatch industry is pretty pathetic being marketed as a consumer device and failing to find a niche trying to compete with other Bluetooth devices that have long battery life and a smaller footprint as a wearable. African-American technology entrepreneurs must step up to the plate and use our background and experience and perform the proper research and skills to create competitive enterprise solutions and contribute to the 21st century global economy.