RBS Episode #2 : Live Stream Retailing

Live stream retailing uses Facebook Live to pitch a product for sale and facilitate customer interactions and sales through Facebook Chat. This podcast provide insights on our research and potential on how to setup a Live Stream Retail show.

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Live stream retailing uses Facebook Live to pitch a product for sale and facilitate customer interactions and sales through Facebook Chat. This podcast provide insights on our research and potential on how to setup a Live Stream Retail show.

Live stream retailing is a concept first explored by a cheese shop in the Netherlands and appeared to be the dawn of a new model of future retailing. In this podcast, we will share our experience and insights from our efforts to reproduce the live stream retailing model. I believe the live streaming model is a very promising and have uncharted opportunities in the future to come.