The Kossier digital lifestyle application and the Toshikiso Digital Hub Center represent significant advancements in the fields of retail, services, and digital enablement. This is a paradigm shift, and we want to help you understand how to plan accordingly as a merchant or entrepreneur.

This article discusses understanding BYOD customers, payment models, shop operations, and the delivery of digital and clienteling services to create an overall experience that customers may share both online and offline.

Understand Your Customer

A BYOD customer uses their own mobile device to shop, select products or services, complete checkout, and receive items or access services from a merchant. They will also have other devices such as a prepaid card loaded with tokens or allow access to membership-based services.

What customers expect will be a great retail experience. They would like to have more control over scheduling, be able to reserve a product, select their salesperson, choose an appointment slot. They want to do these activities on their phone.

When the customer do business, they want to be recognized and pampered. They want the product or service customized for them. They also want incentives to come back and do business.

If you operate a gaming café using the Toshikiso Hub local cloud, your customers can reserve their preferred space, have games preloaded, order refreshments, select a set duration or token amount for play, and receive alerts when it's time to leave.

Choose a Payment Model

The first step in entrepreneurship is deciding how to receive payments. Handling cash makes you a cash-based entrepreneur, invoicing creates accounts receivable as intangible assets, and prepaid crypto tokens give you tangible assets that can be hedged later.

Our platform emphasizes cashless, tangible assets. With Kossier, customers can quickly create and fund their accounts by scanning a QR code, streamlining the account opening process for both users and businesses.

If buyers use cryptocurrency or cash, the funds go directly to your account as revenue. This approach provides both liquidity for transactions and assets you can use for investment and hedging.

A membership model with a monthly token subscription, where unused tokens expire at the month’s end and new tokens are issued with each payment, would be ideal. With this model, you can operate for both long-term and short-term members. Think of gaming café, gym memberships, studyhop laundromat, or pet-sitting boutique.

Marketing Model

Our hubs will be the biggest and possibly the most effective marketing asset for your startup. This is a center that will draw people to view advertisements and displays, have showrooms, information kiosks, pop-up exhibits and more. It is modeled after Japan and think of the digital marketing touchpoints throughout Shibuya station and the Shin-Osaka station.

Marketing is the interaction with your customers through your brand. They can see your ad on the jumbotron, the local business directly, the indoor digital displays. We can stream your ads on local buses that will likely be funded by advertising dollars to transport customers’ business areas.

But don’t forget the biggest marketing will be that mailing list, that lookup on your hours, the directions to your business, the appointment confirmation, the chatbot asking questions and performing reservations – those are your marketing touchpoints as well.

Whether you are selling digital or physical products, it is important to note that ToshiShop operates as a multi-merchant e-commerce platform like Rakuten or Temu. The platform enables various merchants to list their products, and customers can browse and shop for items from Kossier to explore available offerings.

What is important is you create a listing that can be hosted on our platform to stream not only to the e-commerce website, but also to kiosks, flat-panel displays at other shops. We will consider a marketing exchange similar to the 1990s ad banner exchange where you can do credit swaps to display someone else ads and they display your ads – we still take our cut, just letting you know.

Store Design

With the marketing at Toshikiso Hub and Kossier, you can expect many customers. Have a system to manage the crowd and ensure they are well served. We recommend using the Kossier Check-In with Queue service.

This service allows people to scan a QR code and will be informed when they can enter the store. This is like restaurants that send you a text message when a table is ready. This is also good for selling hype-wear T-shirts and managing the crowd outside.

To avoid stuff like smash and grab, operate like a gym shoe store at the mall – only show the exhibition product, have a sales rep bring out the product from the secure backroom, and facilitate the purchase with a mobile transaction device.

We suggest increasing investment in branded shopping bags, creating a selfie spot with standees for social media, and developing a unique retail theme. It is also important to enable digital ordering for third-party vendor products.

Let them interact with their mobile phone and their transaction card at your shop as well. The ability to tap and reserve a space or a table. Have a VIP room on the second floor to pay extra tokens to sit, relax, and receive priority service. This is called having a packaged experience of products and services to offer with token transactions.

AI Designed Business Models

We are in a new paradigm of starting unique and distinctive business models with artificial intelligence. A sista can create a women-only laundromat that let her customers study after school as a safe place and do laundry without an old chikan pervert trying to steal her underwear.

Our upcoming Stony|Ellis refresh will be an AI business model generator creating unique offerings based on our own model of things we covered here at Dream and Hustle over the years. Think of elements like a DJ performing chillhop or jazz house at a pizzeria and a place where entrepreneurs can gather and network, charging them all tokens to enter.

What is even nice is additional opportunities many of you may have not realized. Someone can move from Atlanta to Thailand and consult on designing with AI prompts these unique business models to help build with instructions for entrepreneurs worldwide. Rooftop dining, a marketing broker for Toshikiso hubs around the world, co-working spaces, and more.

Moving from here, some of you want to figure out how to leverage the Kossier and Toshikiso Hub platform. You can do so much like create a digital publishing company that sells e-books and market as a pop-up on each new e-book release. You can market the e-book on every flat panel streaming our information display showing weather and news.

The Toshikiso Hub inside and outside will be a major draw for people and the Kossier lifestyle app will be a tool to connect with merchants and services. We have done our part in laying out the infrastructure and mesh global network to hyperscale business models.

Now it’s your turn to get in where you fit in.